MDA Launch New Facebook Feature to Promote Blood Donations

Adi Soffer-Teeni, the General Manager for Facebook Israel, recently visited Magen David Adom’s National Operations Center in Kiryat Ono to launch a new technology feature with MDA’s Director General, Eli Bin, which will be integrated into Facebook in order to help raise awareness of the importance of blood donations In Israel. It will also show users of the the of MDA’s blood services throughout the country, where donations can be made.

With the new feature, Facebook social network users will be able to sign up for real-time alerts about blood donation centres in their area, set up routine reminders to donate blood, and invite family and friends to donate blood themselves.

More than 100 million people worldwide have signed up to receive blood donation alerts in their area and use the feature to donate blood on a regular basis.

Director General of MDA, Eli Bin, with Adi Soffer-Teeni, General Manager of Facebook Israel

Magen David Adom points out that their blood services are required to collect 1,000 units of blood every day in order to have a sufficient enough supply for patients in need of emergency transfusions.

During the visit, Eli Bin explained to Adi the variety of technological means integrated into MDA’s advanced systems and introduced her to Facebook technologies which are already integrated with MDA’s control systems, such as a direct chat channels via WhatsApp with EMTs or paramedics based in call centres, and other functions which allow people to relay their location immediately and send images of the scene, patient, or useful landmarks.

Eli Bin, MDA Director General: “We are excited about Facebook’s initiative to launch on the International Blood Donor Day a feature developed specifically to encourage blood donations, and thanks to which we will be able to reach a wider audience and significantly increase the number of volunteer blood donors in Israel.’

“This is an important national mission that will raise awareness of blood donations and make the location of MDA’s blood donation centres accessible throughout the country.’

“This is an algorithm that can, literally, save lives. We thank and welcome the initiative, investment and exceptional result”.