A month-long charity campaign which aims to boost the nation’s health and wellbeing is now at its halfway point, with donations pouring in.
Over the past two weeks, the Blue Light Get Active Challenge has tasked individuals with clocking up as many miles or minutes of physical or mindfulness exercises as they can to raise money for The Ambulance Staff Charity, The Fire Fighters Charity, Police Care UK and The Air Ambulance Service.
So far, The Ambulance Staff Charity (TASC) has raised £1,722 to support ambulance staff along with other frontline workers who have shown resilience and determination over the past year, keeping the nation safe during the current pandemic.
Leading emergency service discount provider, Blue Light Card, and wellbeing organisation, Get Active are supporting the challenge, offering a state-of-the-art app for participants to log their activities and see where they rank against others in a leader board.
Everyone who takes part is encouraged to donate and fundraise for either a charity of their choice, or to have the funds split evenly between each of the four charities.
Commenting on the results so far, Jasmin Rana, Director of Income Generation & Supporter Engagement at TASC, said: “The Blue Light Get Active Challenge has kickstarted 2021 by providing a month long of activities that are suitable for all to help boost everyone’s physical, mental health and wellbeing as well as raising money for the emergency services.’
“We are delighted to be one of their charity partners. The challenge so far has raised over £1,722 for TASC, The Ambulance Staff Charity, with 27 people taking part.’
“We know that the last year and the current lockdown are having a significant impact on so many of our lives and none more so than our Ambulance service.’
“We have all seen the news coverage and heard first-hand the strains and pressure they are under to ensure they are there for us.’
“At TASC we have started to see an increase in the demand of our services and are fully aware that this is just the tip of the iceberg.’
“We are grateful to everyone taking part in this challenge who are raising funds to support the Ambulance Staff.
“All the funds raised will help to ensure TASC can continue being there for ambulance staff for years to come. If you would like to get involved there is still time to sign up at https://www.justgiving.com/campaign/BlueLightGetActiveTASC.”
The overall running total raised by the four charities stands at £8,683.26.
Tom Dalby, CEO of Blue Light Card, said: “We are backing this campaign to support our frontline workers, who are always incredibly important to us but have been even more fearless and vital over the last year or so as Covid-19 has swept across the nation.’
“Seeing people get involved and take up the chance to get active and practice mindfulness, especially when the weather has been testing is great to see. And of course, seeing the donations come in to raise over £8,600 makes it extra special.’
“With two weeks left to go of the challenge, we are urging participants to keep going, and for those that haven’t signed up yet – there is still time to get involved and make yourself known on the leader board!”
The overall winner for the challenge will be crowned on 14 February.
For more information and to sign up to the Blue Light Get Active Challenge, visit: https://getactivechallenges.com/bluelight/.