THE FUTURE media and communication response to emergencies and disasters within the UK will be shaped by a new not for profit organisation launched today (Tuesday, 4th February).  

EPiCC (Emergency Practitioners in Crisis Communication) will support the development and delivery of effective crisis communication by providing a network for all who practice and operate in this arena to share good practice, train, learn and exercise within a safe environment.  

Director of EPiCC, Chris Webb, the former Head of News and Deputy Director of Public Affairs with the Metropolitan Police said: “EPiCC is built around three core principles. The need to Prepare, Plan and Practice.  Having led the media and comms response to emergencies and major incidents for almost 30 years, I understand the benefits that an organisation like this will bring.

“In 2017 and 2018 I was invited to deliver key note speeches to EMPA (Emergency Media and Public Affairs) a not for profit organisation in Australia and New Zealand who work with comms professionals from the public and private sectors to enhance and improve their response to disasters. EMPA has made a real difference to how those two countries now handle such incidents.

“Over the last 12 months I have been working with partners involved in the emergency response at a national level here in the UK to set up a similar model and I’m delighted that the vision has now become a reality. There will continue to be a close working relationship between EPICC and EMPA.”

EPiCC is supported by a Board of Advocates with wide-ranging and extensive experience of emergency management and crisis communication across a broad range of incidents and sectors. As well as enhancing what they deliver, through their knowledge, skills and international networks, they help to ensure EPiCC stays up to date, relevant and responsive to the rapidly changing nature of emergency management and crisis communication in today’s society.

Advocate Alec Wood, the former Chief Constable of Cambridgeshire Police said: “Effective crisis communication must be at the heart of an effective emergency management response for any organisation that provides services to the public. Ultimately the quality and timeliness of information during an emergency can save lives and keep people safe.”

“Developing and enhancing the skills of your people is key. If you fail to plan, you will plan to fail. One can only fully prepare when decisions are based on a sound understanding and comprehensive knowledge of what to expect during an emergency or crisis. The training and coaching from EPiCC gives greater confidence, should the worst happen.”

You can find out more about EPiCC by visiting or follow us on Twitter @UKEPiCC

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